Old Lives Matter
Hey omorfe (reminder, that’s Greek for good-looking man) What follows is a small rant about a topic that has been percolating for some time now in my mind. Everything started while I was listening to a Bill Pearl interview, one of the world’s greatest bodybuilders and overall amazing human being. He said that in the first version of his magnificent Keys To The Inner Universe book, he used photos of him for the exercises. That was a few decades back. However, in the latest version (the one I have) he’s using graphics. The reason for the switch? As he explained, the photos looked old. So if people new to his world and the industry saw the photos, they’d pay less attention to the book’s information. All because the photos looked antiquated. Now, if this is the one of the biggest malakies (B.S. in Greek) plaguing mankind, I don’t know what is. Just because something looks (or even is) old loses effectiveness? Gimme a freaking break. One of the most influential guys in marketing and adv